Hello hello and welcome! My name is Carly Lanning and I work as an editorial strategist and trauma-informed journalist based out of Brooklyn. Holding a background in research and insights, editorial strategy, content creation, and journalism, my career has been spent building multi-faceted editorial projects and research initiatives for companies including YouTube, Harper Collins, ComiXology and more.
As of March 2022, I joined The Rockefeller Foundation as their first ever Influence and Content Creation Manager. In this role, I’ll work with their Innovation team to build a storytelling and content strategy that highlights and grows the reach of their incredible projects – both internally and externally.
Previous to this, I worked for 7+ years at a creative agency managing a variety of clients from different fields and helping them produce diverse and inclusive editorial experiences focused on building trusting, personal relationships with their audiences. This has been at the center of my role as an Editorial Lead for the past two years and previous to this, as the first ever Senior YouTube Trend Specialist with YouTube’s Culture and Trends team. In this role, I helped build their now international storytelling and research team from the ground up, putting into place processes and archiving structures that would keep our research accessible for years to come. My research has covered everything from the growing community of interable couples to the impact of social media on mental health – with my growing focus being on understanding and spotlighting niche creator communities.
Through my many roles within the agency – which allowed me to write, project manage, and mentor other storytellers – I developed expertises in:
- Copywriting and editing of any and all editorial materials including blogs, feature articles, infographics, videos, newsletters, social copy, speeches, and more.
- Building communication strategies for research departments and for marketing and brand campaigns including emails, newsletters, PR articles, and more.
- Global culture & trends research and insights that combine quantitative data and narrative storytelling that identifies the trends and community voices having a larger impact on our global culture.
- Deep knowledge of the digital media creator community and how to write about/write for the creator ecosystem (example)
Adjacent to my 9-5 job, I’ve continued freelancing as a trauma-informed journalist and have published features in SELF Magazine, Renegade Media, Psychology Today, NBC, Thrillist, Ms. Magazine, The Daily Dot, and more. My passion lies in using my writing to create more compassionate, trauma-informed conversations around mental health, trauma, and sexual/intimate partner violence, and I’ve been lucky enough to do this in my own journalism as well as through consultancy work.
Over the past decade, I have worked in numerous capacities serving survivors of sexual violence – from community education to advocacy to writing. Over the past two years, I began working as an editorial consultant for anti-violence organizations – including New York Alliance Against Sexual Assault, Exhale to Inhale, and the Resource Sharing Project – where I helped their teams produce toolkits, annual reports, profiles, feature articles, and more.
Whew, that was a LOT of words about a LOT of things – thank you for bearing with me. At the heart of it all is my curiosity around humans and my commitment to using storytelling to help others feel understood, to feel empowered, and to heal.
For a more personal look at my writing, please visit my portfolio here or my LinkedIn here. And if you’re in the market for personal book reviews and writing updates, my Instagram Girlsgotthoughts has you covered.
Thanks for taking the time to visit here, I deeply appreciate it.